Powering Built Bar Sales in a Highly Competitive Consumer Category
Case study3 min read

Powering Built Bar Sales in a Highly Competitive Consumer Category

Built Bar is known for its high-protein, low-calorie bars made with clean ingredients and a wide range of flavors. The brand competes in one of the most crowded CPG categories, going head to head with leaders like Quest, ONE, and Barebells.

In June 2024, Built partnered with RepRally to strengthen its sales execution, gain clearer visibility into performance, and compete more effectively in a challenging category, helping the brand expand toward national recognition.

The Challenge: Stand Out & Scale in a Crowded Category

Built needed to grow in one of retail’s most competitive segments.

  • Highly Competitive Category –

    The protein bar aisle is crowded with established brands and strong distributor ties, so Built had to prove its value fast and drive meaningful sell-through.

  • Limited Experienced Field Coverage –

    They needed consistent, skilled field reps to open new accounts, support existing ones, and uncover upsell opportunities.

  • Identify High-Value Market Opportunities

    With limited data, Built lacked visibility into which markets, stores, and SKUs offered the best growth potential.

The Solution: Category-Trained Reps + Data-Driven Sales Execution

RepRally drove Built’s growth with expert reps and data-driven market focus.

  • Experienced, Category-Trained Reps -

    RepRally deployed reps with deep protein-bar expertise, enabling them to secure shelf space, win secondary placements, and drive repeat purchases.

  • Stronger Product Launch & Innovation Support -

    As Built expanded from nine to thirteen flavors, RepRally supported each launch with targeted distribution, sampling, and execution to sustain momentum.

  • Market Intelligence to Focus Effort Where It Matters –

    RepRally identified high-opportunity regions like NY, CA, and TX, allowing Built to prioritize markets with the strongest velocity and reorder potential.

The Results:

Consistent Growth in a Competitive Market 🚀

In a highly competitive CPG category, RepRally enabled Built to grow steadily by driving sales, focusing on high-opportunity markets, supporting innovation launches, and building the foundation for national expansion.

  • 0%

    Sales growth

    In monthly sales, showing how reps kept velocity high

  • 0%

    Increase

    In monthly orders, showing consistent reorders

  • 0%

    Reorder rate

    In Texas, demonstrating strong brand loyalty

Category-trained reps build
store confidence

Powering Built Bar Sales in a Highly Competitive Consumer Category
Over 10,000 customers

Ready to elevate your business with RepRally?

Schedule a store visit below, and one of our reps will stop by at a time that works best for you.