Built Bar is known for its high-protein, low-calorie bars made with clean ingredients and a wide range of flavors. The brand competes in one of the most crowded CPG categories, going head to head with leaders like Quest, ONE, and Barebells.

In June 2024, Built partnered with RepRally to strengthen its sales execution, gain clearer visibility into performance, and compete more effectively in a challenging category, helping the brand expand toward national recognition.