How Smackin’ Increased their National Store Count by 776% with RepRally
Case study5 min read

How Smackin’ Increased their National Store Count by 776% with RepRally

Smackin founders Cole Schaefer and Brian Waddick started making small-batch, flavor-forward sunflower seeds in their college dorm room in 2018. What started as a passion project exploded into a viral sensation when they gained traction on TikTok.

By 2023, they had expanded to 250 stores, but their next challenge was scaling rapidly into convenience stores—the perfect channel for their on-the-go snacking proposition.

The Challenge: Scaling Retail & Increasing Brand Visibility

As Smackin’ gained traction in the snack industry, several challenges threatened its momentum.

  • Limited Retail Expansion –

    The small sales team couldn't onboard new retailers efficiently, leading to missed opportunities in key markets.

  • Inconsistent In-Store Execution –

    Lack of structured in-store merchandising hindered sales velocity.

  • Direct-to-consumer (DTC) Was No Longer Enough –

    Smackin’ needed a scalable retail strategy to reach more consumers and strengthen its in-store performance.

The Solution: Transforming Sales with RepRally

RepRally provided Smackin’ with the tools & expertise to streamline retail expansion, enhance sales execution, & drive customer loyalty.

  • Retail Expansion -

    Successfully accelerated store acquisition through targeted retailer outreach & personalized pitches.

  • Sales Force Development -

    Activated and equipped 250+ sales representatives through strategic promotions and training.

  • Premium Positioning –

    Secured high-visibility shelf placement alongside major brands like Frito-Lay.

The Results:

A Blueprint for Long-Term Growth 🚀

Now a leader in the snack industry, Smackin’ is expanding access to healthy, plant-based snacks nationwide.

  • 0

    New stores

    Expanding their retail footprint by0%

  • 0%

    Monthly sales increase

    Dramatic revenue growth through strategic retail partnerships*

  • 0%

    Monthly order growth

    Exponential increase in wholesale demand*

*From the first month to the recent monthly average.

How Smackin’ Increased their National Store Count by 776% with RepRally
5 stars
"We didn’t expect much after trying similar platforms, but the results surprised us. We just synced our products and set pricing — RepRally handled everything else."
Maxville DeWolfVP of Marketing

Examples of premium store positioning

How Smackin’ Increased their National Store Count by 776% with RepRally
Over 10,000 customers

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